The Color Run™, also known as the “Happiest 5K on the Planet”, is a 5k run where thousands of runners – all starting in a white T-shirt – get covered in a cloud of color powder which colors them from head to toe. Once the runner finishes the fun continues at the “Color Festival”, where more color powder is thrown in the air, making every runner look like a walking rainbow.
The first The Color Run™ took place in Phoenix (US) in January 2012. That year more than 53 American cities hosted this event, giving 600.000 runners the chance to take part in this unique concept. Four years ago the first The Color Run took place in Brussels @ Tour & Taxi which was a huge success! Last year we started the first edition in Ostend, which also turned into a huge Color Festival with 1000’s and 1000’s of enthusiastic Color Runners.
The organization of the Belgian The Color Run™ is in the hands of Golazo sports, who organize 45 running events in Belgium annually.
Managing Director Christophe Impens: “The Color Run™ is a fantastic experience that attracts hundreds of thousands of runners worldwide. This sporty festival is part of our strategy as we like to approach our running events in an original manner. As proven in 2013 – 2015, this concept is hugely popular in Belgium. It is the perfect combination of fun and sport. After the huge successes in Brussels and Antwerp we have chosen to turn Ostend and Liège into places full of color and happiness! On top of this, Brussels will host the first The Color Run Night Version in Belgium. Fluorescent colors and headlights will make it an unforgettable event.”
Participants run or walk 5 km at their own tempo and can start freely. There will be no timing, this run is purely about having fun. After the finish, the party will break loose and by way of regular ‘color blasts’ participants will create their own impressive color clouds. Various dj’s on the podium will provide a typical popular Belgian festival atmosphere.
The registrations for the The Color Run™ Ostend and The Color Run™ are open! www.thecolorrun.be.